Hello. I’m an award-winning senior art director with 17 years’ experience, specialising in design and thinking for social good. Alongside my commercial work raising millions for charities and supporting socially responsible brands, start-ups and businesses, I’ve also built a personal practice rooted in community, storytelling and craft.
I hold an MA in Design for Social Innovation and Sustainable Futures, where I explored how creativity can drive change — from embroideries made with textile waste that interrogated human consumption habits, to a collaborative queer cape project that gave community members space to express joy, identity and belonging.
My practice spans writing, illustration and participatory making, always with the goal of unearthing stories, sparking connection and celebrating the messy, magical potential of humans to create better futures together.
