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WHAT IS IT?
‘Nag Your Man’
Client: The Good Agency on behalf of The Prostate Cancer Charity 2009
Role: Art Director / Illustrator
An illustrative, typographic campaign that spoke directly to women, encouraging them—playfully and with warmth—to give the men in their lives that all-important nudge to book a prostate check. Hand-drawn lettering and light-hearted copy turned a serious message into something approachable and memorable.
Portrait and landscape press versions
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INSIGHT
Men are far less likely than women to seek medical attention, especially for something as intimate as a rectal examination. But they often listen to the women closest to them. By appealing to those partners, daughters and friends with humour and charm, the campaign turned “nagging” into a life-saving act.
Underground adshel.
Facebook ads targeting the different kinds of men as identified by the charity.
“If you love your man,
kick him up the bum!”
Digital poking service sent to the man on behalf of the nagging female.